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Research papers

Real profile

When faced with a market need for cost-effective data analogous to user-centric panel-based audience measurement, the Polish market developed the 'Real Profile' methodology. The methodology combines the use of declarative pop-up surveys and...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Christopher Modzelewski, Tomasz Cisek, Piotr Ejdys
June 20, 2003
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Citation

Modzelewski, Cisek and Ejdys (2003a, June 20). Real profile . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/real-profile-